The rise of mobile technology across the globe has prompted mobile device users to constantly stay in touch with what they want. They know where to find what they want. And with the increased use of Smartphones, ecommerce apps have become a necessity. Every day, mobile is becoming the most important tenet to fulfill ecommerce needs. When your ecommerce store has an app, there are some nifty benefits that you can enjoy.

Let’s take a look at the 8 such benefits of mCommerce app development:

  • A Neilsen research on mobile user preference shows that consumers spend nearly 89% of media time on mobile applications, whereas only 11% of consumer time is spent on mobile web.

    Since the dawn of mobile devices, people have started multitasking on the go, which has led to them spending more time on their mobile devices than desktops because of the sheer ease of use and convenience that mobile devices offer.

    Mobile devices no longer mean just smartphones or tablets. They increasingly mean your car, your watch, your glasses, even your fitness accessories. And now, more and more consumers are adopting mobile applications as their preferred way to search and shop for what they want. That means your store can garner more engagement on an app rather than a website. (But that doesn’t mean you shouldn’t pay attention to your website).
  • Push notifications are a great two-way window for mCommerce mobile apps. Through your app’s push notifications, both you and your customers can stay in touch with each other. You can promote your latest offers through push notifications like:

End of season sale! 60% off on every product!

Hey! Don’t Forget: Buy 1 Get 1 FREE Is Ending Tonight! Hurry!

Sundays are Super Special! Buy 2 at 50% off and get 1 FREE

  • According to stats from Kahuna, push notifications have almost 40% CTR (click-through-rate). This means push notifications can make customers keep coming back to your online store. Make sure you include push notifications into your mCommerce app development strategy.

    But tailoring the push notifications smartly is key. Despite the fact that push notifications are intended to engage your customers, they shouldn’t be overdone so much that they start to annoy those very customers.
  • Accessing online stores is easier through mCommerce apps. Products and deals offered by you are just a tap away from consumers. Thanks to “Big Data”, apps have become increasingly smarter and can now show products based on the users’ preferences and behavior.
  • mCommerce apps can act as relationship managers between brands and consumers. Through mobile-only deals, you can reward your customers, which keeps them engaged for more.
  • App improves usability. Downloading an app is a one-time wait. With an app, consumers don’t have to wait for product pages to load. Apps also improve interactivity. Apps augment high-definition images of your products and smoother animations. Also, with gamification being commonplace now, you can add additional interactivity and improve engagement. So, add these to your mCommerce app development plan as well.
  • There are certain built-in features of Smartphones that help improve user engagement even further for mCommerce mobile apps. For instance, you can add a feature for customers to take selfies with your products and share it on your website and social media. With the help of the device’s GPS, you can offer location-based deals and discounts.
  • With apps, you can get better insights, more real-time information about leads, sales etc. You can make your mCommerce app work with your marketing apps like MailChimp etc. and get more specific data. Through the same app, you can send more targeted information to your leads.

mCommerce mobile apps can be very successful if done right. It’s a huge challenge to build the right mobile commerce app. You must do your research thoroughly, hire resources carefully and keep analyzing data to formulate your app marketing strategy. Every business is different. For many businesses, a mobile website serves the purpose just as well rather than mCommerce app development.

To determine whether your ecommerce business needs an app, talk to our ecommerce expert.