The Story


Fashion Forrest or better F2 is the ultimate shopping destination to flaunt trends with the click of a button. Founder Simon Hurley, approached Innofied to develop a fashion shopping app that delivers a flawless mcommerce app that increases visibility of their brick and mortar store. High quality product images and effortless browsing experience was their first priority. Simon wanted his repository of services at one place with a scalable performance.

“Easy to navigate, easy to buy, easy to pay- Fashion Forrest is all about convenience!”

The Challenge


Designing F2 was a challenge itself. The app has a vast database and different categories that visitors may lose track! Simon asked the developer team to simplify the categories list to be accessed from one place. Implementation of cleaner code was required which can give F2 an interface that goes well with search engine optimization.

“It was magnificent to see the aftermaths..Innofied did a great job!”

The Solution


After a rigorous brainstorming and hours of hard work, we developed a high functional, customizable and user friendly mcommerce app with shopping cart solution which was ta par with client’s expectations. We combined ERP backend look-up, cleaner interface and better UI/UX with MQTT. It has resulted the company a great increase in traffic and sales. The app required simple navigation for easy usage yet an attractive feel. Innofied did exactly the same.

“The app is amazing.. A visual delight for ‘trend’ lovers. Shop on the go!”

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